For more than a decade Rebecca has immersed herself in the intersection between purpose and influence. In that time she has worked in partnership with pioneers of purpose, thought leaders and professional speakers who all have an ability to tell a compelling story that propels an idea into influence in turn creating positive social impact.
Rebecca is the founder of Impact I.D an agency that activates purpose driven business influencer and speaking brands. She currently manages the Internationally renowned keynote duo, Future Crunch and is a consultant for Influence Nation.
She is the host of Decoding Purpose a podcast designed to unlock the science, psychology, and the influences that generate meaning in our personal and professional lives. The podcast is designed to demystify purpose in order to unlock the kind of change that is good for us personally, good for business and good for the world.
Rebecca Tapp is a world class expert in the arena of all things purpose and passion. As a speaker, Rebecca has an incredible way of engaging, and commanding the audience to open our minds, be curious and take a serious look into the depths of our personal potential. Rebecca is a true thought leader, and backs up her message by walking her talk and living her true purpose every day.
Liz Volpe - Founder
Project Gen Z/Ambisie and The League Of Extraordinary Women
VIEW FOOTAGE OF REBECCA SPEAKING
THE DAWN OF PURPOSE
We have entered the new dawn of purpose. In this new dawn, successful organisations will be those that lead with purpose, with a focus on creating meaningful experiences for people inside a business, and for external stakeholders, with a focus on creating social impact. They will be the organisations sharing stories of impact, inspiring people to take action. They will be the organisations who choose to be part of a greater social shift known as The Purpose Economy.
As emergent social trends shift the war for talent, it will be the organisations that focus on the alignment to purpose that will play a much bigger game, attracting talent based on a purpose fit in congruence with a skills fit. In those roles talent will be invited to self actualise, in turn yielding positive influence within an organisation and the greater community.
Audiences will walk away from this presentation understanding the trends that are driving the purpose economy, in addition to gaining insights into the integration of purpose-driven business strategies. Business strategies that focus on both purpose and profitable business outcomes.
The word purpose has worked its way into part of our everyday vocabulary. Not just in business, but also in our personal lives, the concept of delving into why we exist has become something that we as humans crave. But where do we begin with such a big, lofty concept? What are some of the steps we can take to explore our purpose, and apply it to our lives?
In the presentation, Rebecca unlocks the DNA of purpose. The definition of purpose may seem as simple as understanding why something is done, but the explanation and application of purpose is deeply personal. In Decoding Rebecca provides a unique framework for individuals and organisations to decode purpose in order to curate meaning in our lives.
Audiences will walk away from this presentation not only with a deeper understanding of the role of purpose, but with the tools to use purpose as a method to propel us into the creation of our future selves, in turn enabling higher performance and the activation of both our personal and professional potential.
THE leadership gap
In a study conducted by the Harvard Business Review titled The Business Case For Purpose, It was found that while 90% of executives surveyed understood that purpose was important only 46% implemented purpose driven strategies. Despite leaders supporting the case for purpose, those same leaders were found to be the heart of the problem. Why are leaders disconnected from purpose, and to the opportunities for purpose to drive performance, growth and influence?
As a leader, clarity of purpose is the foundation from which true influence can be harnessed. Purpose is the story we tell ourselves and the world about who we are today and who we choose to be tomorrow. It is the action we take as leaders and It is how we build trust and step into significant influence. Purpose is the story that showcases our relevance as leaders today and into the future.
Audiences will walk away from this presentation understanding the challenges leaders face in implementing purpose-driven business strategies, in order to break through those challenges and better understand the imperative of purpose in business. Leaders will gain valuable insights into the activation of integrated purpose in order to then decode organisational purpose, social purpose and ultimately the creation of leadership legacies.