Rebecca Tapp has a core focus on assisting leaders to better identify, articulate, and integrate purpose-driven business strategy. She is an expert on the activation of business influencer strategy with more than 15 years of experience working in partnership with global thought leaders and professional speakers. She is also the host of the Decoding Purpose Podcast and a purpose-driven entrepreneur.
Whether it is the world of business influence or the activation of purpose both topics have one common denominator. They are driven by the human being rather than the brand. With that in mind, Rebecca has mastered the art unlocking the exchange of human meaning and the curation of human storytelling. She firmly believes that the intersection of purpose and business influence has the power to change the world.
As a consultant, Rebecca delivers on two products. Impact I.D is designed to activate purpose-driven influencer strategy for leaders, and One Dream United is a collaborative product connecting leading business consultants and thought leaders to support organisations to identify, articulate and integrate a purpose driven human-led business strategy.
Rebecca is also a director of Future Crunch who are a global movement of scientists, artists, technologists, and entrepreneurs who believe that science and technology are creating a world that is more peaceful, transparent and abundant. She is also the co-founder of The Supernova Tribe, a purpose-driven branding agency with a focus on the creation of influencer strategy for entrepreneurs, industry leaders, and artists. The Supernova process has a focus on the activation of purpose, planning, and creative production.
“Rebecca delivered a dynamic keynote address on Decoding Purpose to the Mazars Sydney office as part of our 2019 International Women’s Day Event. She presented the topic with such passion and had the audience captivated throughout. Her professionalism and knowledge on the topic was second to none and she tailored her address to be relevant for our event. We all went away from the session feeling inspired to discover our purpose and committed to bringing the best version of ourselves everyday thanks to Rebecca. We can’t wait to welcome Rebecca again at our next Mazars event.”
THE DAWN OF PURPOSE
We have entered the new dawn of purpose. In this new dawn, successful organisations will be those that lead with purpose, with a focus on creating meaningful experiences for people inside a business, and for external stakeholders, with a focus on creating social impact. They will be the organisations sharing stories of impact, inspiring people to take action. They will be the organisations who choose to be part of a greater social shift known as The Purpose Economy.
As emergent social trends shift the war for talent, it will be the organisations that focus on the alignment to purpose that will play a much bigger game, attracting talent based on a purpose fit in congruence with a skills fit. In those roles talent will be invited to self actualise, in turn yielding positive influence within an organisation and the greater community.
Audiences will walk away from this presentation understanding the trends that are driving the purpose economy, in addition to gaining insights into the integration of purpose-driven business strategies. Business strategies that focus on both purpose and profitable business outcomes.
The word purpose has worked its way into part of our everyday vocabulary. Not just in business, but also in our personal lives, the concept of delving into why we exist has become something that we as humans crave. But where do we begin with such a big, lofty concept? What are some of the steps we can take to explore our purpose, and apply it to our lives?
In the presentation, Rebecca unlocks the DNA of purpose. The definition of purpose may seem as simple as understanding why something is done, but the explanation and application of purpose is deeply personal. In Decoding Rebecca provides a unique framework for individuals and organisations to decode purpose in order to curate meaning in our lives.
Audiences will walk away from this presentation not only with a deeper understanding of the role of purpose, but with the tools to use purpose as a method to propel us into the creation of our future selves, in turn enabling higher performance and the activation of both our personal and professional potential.